Well, let me ask you. Do you handle Email Marketing or manage social media marketing for a company? If yes, Marketing Automation is really a boon for you. You must be thinking how. You remember the time when yours were a Startup or small company dealing with a handful of customers. You had enough time for everyone. But as the number grows, you find it hard to manage your time. Just imagine sending out individual emails to thousands of customers on a daily basis. It’s impossible and you may lose out on potential customers. If you wonder What is Lead Nurturing?
You must be thinking ok that’s fine but what lead nurturing has to do with it? Right!
LET ME EXPLAIN THIS TO YOU WITH AN EXAMPLE OF EMAIL MARKETING AUTOMATION: –
I follow HubSpot blog as it is a great source of knowledge. I have subscribed to their email notifications whenever they published new content. But for some time, I was not able to open and go through their emails. And then this happened
When I opened the mail, this was the message in the body
Though I know that this mail has been sent to many people like me but when I opened it, it gave me a feeling of association, and I felt as if I am important to them. And the result was that I again started to read their email.
So is there something for us to learn. Something that can teach us the importance of nurturing a lead even after they become your customers. You must be thinking that if “A”is already my customer, why do I need to further engage with him and send him more emails. He is already using my products and must be happy. WRONG!……….. You are not the only company in the market and “A” will have more and more options to him, which may (or may not) be better than what you are offering. So you need to continuously engage with your customer and let them know that you are lucky to have them with you.
This is how a potential lead takes the journey from the first interaction to becoming